YAYA Skincare

More Than Skin Deep

Founded by Yaya, this brand was built not just from the love of skincare, but from the values of compassion, welcome, and inner peace taught to her by her late father. YAYA Skincare is a soft rebellion against harsh beauty standards — and a return to self-respect, simplicity, and calm.

Yaya and her father

Inspired by Legacy

My father passed away in 2019, but his lessons are forever with me. He didn't teach me about skincare—but he showed me how to be kind, how to treat everyone with dignity, and how to make every person feel welcome in your presence. That became the foundation for everything I’ve built.

YAYA Skincare reflects those values. We use clean, CBD-powered formulations to create skincare that supports—not overwhelms—your natural skin. Each bottle is a reminder to treat yourself with gentleness, and the world with grace.

Our Values

Kindness First

We treat skin the way we treat people — with kindness, patience, and respect.

Mindful Formulation

CBD and botanical science meet in gentle, minimal products made to support skin wellness.

Rooted in Integrity

We value transparency, sustainable practices, and products you can trust from day one.

Community Over Comparison

We uplift diverse skin journeys and celebrate real results — not unrealistic perfection.